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Case Study - Redbook Solutions   www.redbooksolutions.biz

Redbook is a leading provider of ...... . As part of their effort to reposition their company as a strategic provider of integrated software and online solutions for the hospitality, they needed a new website.

Redbook called on BlueFoot to conduct a thorough review of its websites and those of its competitors and to help its executives understand how they could increase the return on their investment and make their website a valuable tool for their customers, and plan for future growth by following best practices.

After conducting a comprehensive assessment of the existing Redbook website, BlueFoot presented its findings and made recommendations a the team of executives and senior managers in Boulder, CO.

Redbook chose to update the corporate version of their site and to implement BlueFoot's recommendations for the e-commerce part of their business at a later date. BlueFoot designed a new site for Redbook that:

  • Clearly delivered key messages
  • Incorporated key elements of the Redbook Solutions brand
  • Positioned their new product and service offerings correctly
  • Provided clear and logical navigational paths for users from many different industries

 


Redbook Solutions homepage - before

Redbook Solutions homepage - after

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