BlueFoot Marketing

Because Sometimes We All Need a Guide

What's a marketing consultant?

Someone who helps guide you through rough waters of starting up, managing change, or entering new markets.

Featured Posts

We all need one

We all need one

  Isaac Asimov had Gardner Dozois. Robert Louis Stevenson had Fanny Osbourne. Stephen King had Michael Garrett and many others. There’s nothing like a good one. They remedy structure and grammar. But they do so much more. They elevate the work. They ground the story. They create. Editing as an art form is well-established and […]

Can fiscal discipline transform philanthropy?

The days of judging a nonprofit’s worthiness by the percentage of money spent on administration and fundraising seem to be coming to an end.  Foundations and philanthropists of all stripes are beginning to see the wisdom of investing in organizations based on their outcomes, their business strategy, their financial savvy, their history of innovation, their […]

The early years: My first work bully

My story begins with the valuable lessons I learned from my first work bully and those that followed. I think these are the important bits. Have you had a work bully? Do you have some important bits to share? Please do. What I’ve learned Many people who behave like bullies in the work place are […]

Testimonials

  • Testimonial

    “Susan is a true Marketing professional. I learned everything I know about Marketing programs and processes from her! Susan’s incredible management, team building, presentation and negotiating skills were a true asset to building and running the marketing department. Her ability to translate strategic initiatives into actionable tasks and setting achievable time schedules was truly remarkable and appreciated by all who worked for and with her.” Lynda Hall, Web Producer and Translations Mgr. at FireEye, Inc.

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  • Testimonial

    “Susan has an incredible balance of marketing/branding creativity and business sense. I had the great opportunity to work with Susan during an organization-wide rebranding. She dedicated a tremendous amount of herself, and her talents, to deliver desirable results and outcomes. She thinks strategically and at the same time, understand how to navigate through tough situations.”
    Gwendolyn Tornatore, Marketing and Communications Director at Coral Reef Alliance

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  • Testimonial

    “The NatureBridge brand did not exist when Susan joined this organization, and she built a complete Marketing and Communications plan to take us from “YNI” to NatureBridge. She is highly competent as a leader, bringing out the best in those who report to her and ensuring her department’s activities are aligned with organizational priorities. I highly recommend Susan.” Brea Jones, Nonprofit Communications Director

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  • Testimonial

    “Susan is one of the most talented people I have ever had the pleasure of working with. Her ability to lead a group through challenging waters, with a sense of calm and clarity, is always impressive and appreciated. Through our work together on the Board of Family Services Agency, we have been able to collaboratively work side by side. She always amazes me with her ever expanding knowledge base and skill set. She is “one in a million”, and I am proud to not only work with her, but call her my friend.” Nathaniel Foster, MNPL, Executive Director, Playworks

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